Call anytime

518-396-5550

How to Safely Use AI for Content Marketing

Content Marketing

How to Generate Content That Won’t Be Penalized by Google Artificial intelligence (AI) tools like ChatGPT have revolutionized the content marketing landscape, making it incredibly convenient to generate blog post ideas and draft content. However, there is a concern that overreliance on AI-generated content could lead to penalties or even a complete ban from Google’s […]

A Quick Summary of Google’s Quality Rater Guidelines

Quality

The Google Quality Rater Guidelines (QRG) are a comprehensive set of instructions used by Google to train and evaluate its team of third-party search quality raters. These guidelines encompass a myriad of essential search quality topics, including: Key Concepts: E-E-A-T: Expertise, Expertise, Authoritativeness, and Trustworthiness, are cornerstones of the QRG. Google emphasizes these four qualities […]

Analysis of Paywall Impact on Visitor vs. Subscriber Counts

Lock & Key

  When a paywalled newspaper reports having more unique visitors than its number of digital-access subscribers, several factors can contribute to this discrepancy. The type of paywall in place, either hard or metered, plays a significant role: Hard Paywall: Landing Pages & Previews: Users might land on the website through search engines, social media, or […]

AI and the Supercharged Future of Search Engines

Search Robot

  AI in Search Engines Artificial Intelligence (AI) continues to redefine the digital world, leading search engine giants like Google to keep pace with rapid advancements. Google’s journey from the inception of PageRank to the era of generative AI marks an exciting evolution in search technology. This article delves into the latest generative AI developments […]

Yandex Ranking Factors

Search Robot

By Chuck Price with input from AI It was revealed on January 27, 2023 some Yandex source code was leaked, allegedly by a former employee. Among the leaked data was a listing of 1922 Ranking factors, found here. It is important to remember the factors and weight given to a factor can and do vary […]