About Chuck Price
Senior search strategist for high-value, research-heavy markets.
I help law firms, B2B SaaS companies, and professional service firms compete across traditional search, AI answers, paid search, and conversion paths.
The work is built for businesses where buyers research before they contact you, and where one qualified case, contract, consultation, or demo request can justify the investment.
I run a focused consulting practice built around one premise: search behavior has changed faster than most marketing strategies have adapted. Buyers do not only use Google anymore. They ask AI tools, compare answers, check review sites, scan shortlists, and evaluate your website before they contact you.
My work sits at the intersection of traditional organic search and AI citation readiness. Traditional search still matters, especially for geographically bound practices and categories where map visibility, structured pages, and review signals drive calls and demo requests. But AI engines are now intercepting earlier-stage research. If your firm or platform is not represented clearly in those answers, you are missing part of the buyer journey.
I focus on law firms, B2B SaaS platforms, and professional services firms with high-value engagements. This is not designed for low-ticket consumer categories. The strategy is built for markets where a signed case, closed deal, retained client, or qualified demo request has meaningful value, and where buyers spend real time evaluating before they make contact.
I do not run a large agency. You work directly with me as the owner of the engagement. When supporting execution capacity is used, it is disclosed at kickoff. Strategy, content direction, reporting, and prioritization stay senior-led.
Every engagement starts with a diagnostic. That is not a sales call with a PDF attached. It is a structured professional deliverable that shows your current position, where exposure exists, and what it will take to close the gap.
I measure what I can verify and separate it from what is directional. Attribution across AI surfaces is still developing. That is why reporting includes a Measurement Reality Check that separates confirmed outcomes, reasonable inferences, and open questions.
What I specialize in
Disciplines that compound when they are planned together instead of treated as separate channels.
How I work
Simple operating principles. No bloated agency process.
Diagnostic first
Start with evidence
I review the current search footprint, AI citation exposure, priority pages, competitive pressure, and conversion path before recommending monthly work.
Integrated strategy
Connect the channels
SEO, AI visibility, PPC, content, schema, and CRO share the same foundation. Treating them separately creates gaps and waste.
Honest measurement
Separate facts from signals
Reports distinguish verified outcomes from directional AI visibility signals and open questions. No inflated attribution or fake precision.
Recent work has focused on search visibility, AI citation readiness, and conversion paths.
Engagements are measured through verified search performance where available, client-side lead reporting where provided, and clear documentation of what was shipped.
Start with a conversation
A 30-minute strategy call is the right first step if you are evaluating fit.
Or start with a diagnostic if you want a concrete deliverable before committing to monthly work.