Services and Pricing

Diagnostics, monthly engagements, and focused add-ons.

Clear scope, visible pricing, and practical starting points for law firms, B2B SaaS companies, and professional service firms competing for high-value leads.

Start with a Diagnostic See Monthly Packages

Diagnostic services

Use a diagnostic when you need clarity before committing to monthly work. If you move into a monthly engagement within 30 days, the diagnostic fee applies to your first month.

Search risk and opportunity

Traffic Exposure Analysis

$1,750

Turnaround: Five business days

Best for: Firms that want to understand where existing search traffic is exposed before committing to monthly work.

Deliverables

  • Query and page risk map by intent stage.
  • SERP pressure notes covering AI Overviews, People Also Ask, paid competition, and local pack exposure.
  • Competitor framing comparison for core services, practice areas, or product categories.
  • Top 10 fix-first list with acceptance criteria.
  • 90-day action roadmap aligned to case inquiry, demo, consultation, or lead outcomes.
Most Requested

AI citation readiness

AI Visibility Diagnostic

$2,500

Turnaround: Seven business days

Best for: Firms that want to understand how they appear in AI answers and what it will take to be cited accurately.

Deliverables

  • Baseline citation presence across ChatGPT, Perplexity, Gemini, and Google AI Overviews for your top 20 prospect queries.
  • AI citation source map showing which third-party sites LLMs cite most for your target queries and where your brand is missing.
  • Brand mention audit and competitor framing comparison.
  • Schema and structured data review against current AI retrieval patterns.
  • Entity signal consistency review across site, Google Business Profile, directories, reviews, and press mentions.
  • Review platform coverage audit with gap analysis across Google, Yelp, BBB, Facebook, and industry-specific sites.
  • Geo-drift and entity confusion detection.
  • Prioritized 90-day remediation plan for AI citation readiness.

Monthly engagement packages

Each tier integrates organic visibility, AI citation readiness, content execution, technical cleanup, and conversion improvement. AI visibility built on weak fundamentals is unstable, so the work is connected by default.

Focused foundation

Essentials

$3,500/mo

Best for: Single-location firms, solo and small-firm practices, or focused SaaS products competing in defined markets.

Goal: Protect qualified lead flow and improve priority pages without overbuilding the engagement.

Monthly scope

  • Google Business Profile optimization and monthly posting cadence.
  • Three priority pages rebuilt or materially improved per month.
  • Service, practice area, or product page improvements with schema and internal linking.
  • Review diversification strategy covering Google, Yelp, BBB, Facebook, and industry-specific platforms, with guided review request templates tailored to your service categories.
  • Review response program so AI systems that read owner replies encounter consistent brand messaging.
  • Five citation updates or corrections per month.
  • Structured data validation on shipped pages.
  • Monthly AI visibility snapshot across major answer engines.
  • Monthly report with Measurement Reality Check.
  • Monthly strategy call with the senior strategist.
Most Common

Competitive growth

Authority

$7,500/mo

Best for: Competitive metros, multi-practice firms, growing SaaS platforms, and professional services firms competing against well-funded rivals.

Goal: Move from holding position to gaining ground across search, AI answers, and decision-stage content.

Monthly scope, Essentials plus

  • Five priority pages rebuilt plus two refreshes per month.
  • Two to three intent clusters mapped and progressed each quarter.
  • Two decision assets per month.
  • Entity consistency program across directories, industry listings, review sites, and press mentions.
  • AI citation source monitoring that identifies which third-party sites LLMs cite for your target queries and feeds that list into the editorial outreach target pipeline.
  • Crawl diagnostics and technical remediation queue managed monthly.
  • Bi-weekly AI visibility tracking with share-of-answer monitoring.
  • Conversion testing plan for high-intent pages with ongoing QA.
  • Bi-weekly check-in call plus quarterly stakeholder-ready business review.
Capacity Limited

Category leadership

Command

$15,000/mo

Best for: Top-metro practices, multi-location firms, and SaaS category leaders that treat search as a strategic asset.

Goal: Build entity authority, editorial presence, and category-level visibility that compounds over time.

Monthly scope, Authority plus

  • Eight priority pages rebuilt per month, authored or directly edited by the senior strategist.
  • Three refreshes and three decision assets per month.
  • Multi-location page architecture and location schema at scale.
  • Editorial mention program managed in-house, with outreach targets driven by ongoing AI citation source data.
  • Weekly AI visibility snapshots across major answer engines.
  • Custom content protocol for your practice areas, products, or service categories.
  • Standing monthly strategy review with written 90-day forward plan.
  • Implementation support coordination with internal teams or vendors.
  • Supporting execution capacity included in scope and disclosed at kickoff.

Scope terms

Priority page

High-value page rebuilt end-to-end under a citation-ready content protocol.

Refresh

Existing page updated against current search, AI retrieval, entity, and conversion patterns.

Decision asset

Page that directly influences a hiring or buying decision, such as a comparison page, best-for guide, FAQ hub, or practice area breakdown.

AI citation source map

Inventory of the third-party sites LLMs cite most for your target queries, used to prioritize editorial outreach and brand mention targets.

Measurement Reality Check

Report section that separates verified outcomes from directional signals, reasonable inferences, and open questions.

Optional add-ons

Add-ons are designed to support Essentials and Authority engagements. Command includes the full-scope version where noted.

AI policy and access

AI Crawler Governance

$600 setup

$300/mo ongoing

  • AI crawler access review.
  • robots.txt and policy alignment.
  • Schema validation and monitoring notes.
  • Recommended for firms with sensitive data or specific AI training concerns.

Authority building

Editorial Mentions and Links

$1,800/mo
  • Target list curation driven by AI citation source data, prioritizing sites LLMs actively reference for your query set.
  • Outreach to legal, industry, and topical authority sites including blogs, podcasts, and local publications.
  • Unlinked mention reclamation.
  • Full-scope version included in Command.

Paid search

PPC Management

$2,500 to $4,500/mo
  • Google Ads and Microsoft Ads management.
  • Account audit and restructuring.
  • Landing page alignment.
  • Budget reallocation by intent and conversion quality.
  • Starts at $2,500/mo for ad spend up to $15,000/mo.

How success is measured

Attribution across AI surfaces is still developing, so reporting separates hard data from useful directional signals.

Verified data

Measured with confidence

  • Google Search Console impressions, clicks, and position trends.
  • GA4 engagement and conversion data.
  • Google Business Profile calls, direction requests, and profile interactions.
  • Map pack positions tracked by geo-grid for local practices.

Useful signals

Directional but valuable

  • AI citation presence across ChatGPT, Perplexity, Gemini, and Google AI Overviews.
  • Brand framing comparison against direct competitors.
  • Share-of-answer snapshots on target query sets.
  • Third-party citation source shifts showing which sites are gaining or losing LLM references in your category.
  • Branded search demand trends.

Sales feedback

Qualitative loops

  • Consultation request notes on where prospects heard about the firm.
  • Sales call references on how B2B buyers found and evaluated the product.
  • Review content analysis for language patterns tied to buyer research.

Every monthly report includes a Measurement Reality Check. It separates verified facts, directional signals, reasonable inferences, and open questions.

Engagement terms

Simple terms, no long-term lock-in after the initial implementation period.

Starting point

Diagnostic first

Most engagements start with a diagnostic so the scope is based on current visibility, competitors, implementation limits, and revenue potential.

Commitment

Three-month initial term

Monthly engagements begin with a three-month initial commitment to allow for implementation, measurement, and correction. After that, work continues month to month.

Working model

Senior-led execution

You work directly with the senior strategist. Supporting execution capacity may be used where appropriate and is disclosed at kickoff.

Pricing, scope, and contract questions

Specific answers for buyers comparing diagnostics, monthly packages, and add-ons.

Do you guarantee case inquiries, leads, or rankings?

No. Search behavior, competition, algorithm changes, implementation quality, and AI answer surfaces all affect outcomes. The work is designed to improve qualified visibility, citation readiness, and conversion paths, but guaranteed rankings or leads are not credible.

Do you sell AI SEO as a standalone service?

No. AI visibility built on weak fundamentals is unstable. Entity consistency, crawlability, useful content, structured data, and third-party signals support both traditional ranking and AI citation accuracy.

Who actually does the work?

You work directly with a senior strategist as the owner of the engagement. Supporting execution capacity may be used at the Authority and Command tiers and is disclosed at kickoff. Strategy, content direction, reporting, and prioritization remain senior-led.

What if we complete a diagnostic and decide not to move forward?

You keep the deliverable. The diagnostic is a standalone professional product. If you move into a monthly engagement within 30 days, the diagnostic fee applies to your first month.

What is the contract structure?

Monthly engagements begin with a three-month initial commitment, then continue month to month. There are no long-term contracts or cancellation penalties after the initial period.

We already have an SEO agency. What does this add?

The diagnostic shows whether there are gaps in AI citation readiness, entity clarity, decision-stage content, technical signals, or conversion paths that your current agency is not addressing. If there is no clear gap, I will say so.

How do you track AI visibility when LLM answers change constantly?

AI answer outputs are non-deterministic, so no single snapshot is definitive. The work uses repeated sampling across ChatGPT, Perplexity, Gemini, and Google AI Overviews to identify patterns over time. Every report separates verified data from directional signals through the Measurement Reality Check framework, so you always know what is confirmed and what is indicative.

Will you work outside the named verticals?

Sometimes. The work is built for high-consideration buyers and high-value conversions. If your average client or contract value justifies senior strategist pricing and your buyers research before they contact you, a conversation may make sense.

Pick your starting point

Diagnostic for clarity. Strategy call if you already know the scope.

Monthly engagements begin with a three-month initial commitment, then continue month to month.

Schedule Your Strategy Call Start with a Diagnostic