01
Search & Answer Visibility
SEO, AI citation readiness, entity clarity, local visibility, structured data, decision-stage content, and third-party authority are managed as one information ecosystem.
Senior Search, AI Visibility, Paid Media, CRO & Measurement Strategy
Turn search and AI visibility into qualified demand, better decisions, and measurable business outcomes.
Chuck Price works directly with law firms, B2B SaaS companies, and professional service firms where each qualified opportunity matters. The work connects search visibility, AI answers, paid media, conversion paths, and revenue signals instead of optimizing each channel in isolation.
Visible pricing. Standalone diagnostics you keep. Senior-led strategy. Automation where it helps. Human judgment where it matters.
Where should you start?
Start with a diagnostic when you know performance is exposed but need evidence before deciding what deserves budget.
Start with a monthly engagement when the strategic gap is already clear and you want prioritization, implementation, measurement, and ongoing correction.
If there is no material opportunity, you will be told that before a larger engagement is recommended.
The operating model
You are not buying a pile of marketing tasks.
Routine execution is increasingly automated. The value is deciding what the systems should optimize for, what information your market needs, where your firm must appear, and whether marketing activity is producing better business outcomes.
02
Demand & Paid Media
Paid search strategy focuses on intent, conversion quality, value signals, creative and landing-page alignment, budget allocation, and automation governance rather than selling manual bid changes as strategy.
03
Revenue Signal Engineering
Analytics, CRM or intake data, qualified-lead definitions, offline outcomes, conversion values, and feedback loops are connected so platforms are not rewarded for generating the wrong actions.
04
Digital Experience
Conversion paths, decision assets, calls to action, information architecture, internal search, and on-site answer experiences are improved around what buyers are trying to accomplish.
05
Strategic Measurement
Reporting separates verified outcomes from directional signals and turns them into decisions: what to expand, what to stop, what to test, and what remains uncertain.
The principle: automate repetitive execution where it is reliable. Put senior time into objectives, evidence, strategy, creative direction, exception handling, and decisions.
Diagnostic services
Use a diagnostic when you need a decision-ready view of the problem before committing to ongoing work. You keep the deliverable whether or not you continue.
Organic search exposure
Traffic Exposure Analysis
$1,750
Turnaround: Five business days
Best for: Firms that need to know where existing search traffic and lead flow are most exposed before deciding what to fix.
Deliverables
- Query and page risk map by buyer intent.
- SERP pressure review covering AI Overviews, paid competition, People Also Ask, local results, and competing organic content where relevant.
- Competitor framing comparison for core services, practice areas, or product categories.
- Top fix-first queue with acceptance criteria.
- 90-day action roadmap tied to inquiries, demos, consultations, or qualified leads.
Search + AI ecosystem
Search & AI Market Visibility Diagnostic
$2,500
Turnaround: Seven business days
Best for: Firms that want to know how buyers encounter, compare, and understand their brand across traditional search and major AI answer surfaces.
Deliverables
- Baseline citation and mention presence across ChatGPT, Perplexity, Gemini, and Google AI Overviews for 20 high-value prospect questions.
- Competitor framing and share-of-answer snapshot.
- Entity consistency review across the site, Google Business Profile where applicable, directories, review sources, and third-party mentions.
- Crawlability, structured data, citation-source, and decision-content review.
- Missing-answer and third-party authority gaps that may affect how the firm is represented.
- Prioritized 90-day remediation plan.
Analytics + CRM + conversion quality
Revenue Signal Diagnostic
$2,500 starting
Turnaround: Seven to ten business days, depending on data access
Best for: Firms generating leads but unable to tell which channels, campaigns, pages, or inquiries are producing qualified opportunities and downstream revenue.
Deliverables
- Conversion inventory: what is tracked now, where, and why.
- Qualified-lead or qualified-case definition aligned with sales or intake reality.
- GA4, call tracking, CRM, intake, and advertising-platform signal-gap review based on the systems actually in use.
- Offline conversion and conversion-value opportunities where technically and operationally feasible.
- Lead-quality feedback-loop design for paid and organic decision-making.
- Measurement implementation plan with dependencies, owners, and QA criteria.
If you move into a monthly engagement within 30 days of receiving a diagnostic, the diagnostic fee applies to the first month.
Results from recent engagements
Third-party review excerpts from verified client engagements.
“Measurable SEO’s work recently resulted in an increase in traffic of 88% year-over-year including an 83% bump in new users. Years ago, their vision to create a WordPress site gave us the flexibility to make changes on our own. They are true partners in support.”
Family Law Firm, Clutch review
“Site traffic has grown by 37% and goal completions have doubled since the partnership with Measurable SEO began. The team produces high-quality work that translates into great results. Timely delivery, quick responses, and in-depth SEO knowledge make for a smooth collaboration.”
Human Resource Consulting Firm, Clutch review
Monthly strategic engagements
Each engagement integrates search and AI visibility, buyer-intent coverage, technical remediation, conversion improvement, and measurement. Scope limits control capacity, but priorities are driven by business impact rather than a quota of marketing tasks.
Focused foundation
Essentials
$3,500/mo
Best for: Single-location firms, solo and small-firm practices, or focused SaaS products competing in defined markets.
Primary outcome: Protect qualified search demand, correct the highest-value visibility gaps, and improve the pages buyers rely on before contacting you.
Included
- Monthly priority queue based on visibility, buyer intent, technical risk, and conversion opportunity.
- Up to three priority-page rebuilds or equivalent high-impact information fixes per month.
- Service, practice area, product, local, schema, and internal-linking improvements as required by the queue.
- Google Business Profile optimization for eligible local businesses.
- Review and entity-signal recommendations.
- Citation and directory corrections within agreed monthly capacity.
- Monthly AI visibility snapshot on an agreed query set.
- Measurement Reality Check and decision-focused monthly report.
- Monthly strategy call with Chuck Price.
Competitive growth
Authority
$7,500/mo
Best for: Competitive metros, multi-practice firms, growing SaaS platforms, and companies competing against well-funded rivals.
Primary outcome: Close search and answer-engine coverage gaps, strengthen authority signals, and improve the path from visibility to qualified inquiry.
Essentials plus
- Higher implementation capacity for priority-page rebuilds, refreshes, and new decision assets.
- Two to three buyer-intent clusters mapped and progressed each quarter.
- Decision assets selected by evidence: comparisons, calculators, FAQs, guides, tools, or other formats that reduce buyer uncertainty.
- Entity consistency program across relevant directories, review sites, industry sources, and third-party mentions.
- Crawl diagnostics and technical remediation queue managed monthly.
- Bi-weekly AI visibility and competitor-framing snapshots on agreed query sets.
- Conversion hypotheses and test plan for high-intent pages, with QA on implemented changes.
- Bi-weekly check-in plus quarterly stakeholder-ready business review.
Category leadership
Command
$15,000/mo
Best for: Top-metro practices, multi-location firms, and SaaS category leaders that treat search and answer visibility as strategic assets.
Primary outcome: Build durable category-level visibility through stronger information coverage, entity authority, third-party presence, and decision-stage experiences.
Authority plus
- Expanded monthly implementation capacity directed at the highest-value search, AI answer, technical, and conversion gaps.
- Multi-location and multi-service information architecture where applicable.
- Editorial mention and earned-authority program managed in-house.
- Weekly AI visibility snapshots on agreed query sets, with source and competitor review.
- Custom content and answer protocol for priority categories.
- Advanced decision assets and conversion work selected by evidence rather than a fixed content format.
- Standing monthly strategic review with a written 90-day forward plan.
- Implementation coordination with internal teams and outside vendors.
- Supporting execution capacity included in scope and disclosed at kickoff.
How monthly scope is prioritized
The engagement does not exist to manufacture activity. Each month starts with the highest-value problems supported by available evidence. A “priority page” can mean a full rebuild, a focused correction, or a replacement by a more useful decision asset when that is the better answer.
Examples: fixing a high-intent service page, resolving entity confusion, repairing a conversion path, building a comparison tool, correcting structured data, improving local visibility, strengthening third-party authority, or choosing not to publish content that does not solve a real buyer problem.
Specialist services
Use these where the business case exists. They are not automatically added to every engagement.
Paid search + value optimization
Paid Media Strategy & Optimization
$2,500 to $4,500/mo
- Google Ads and Microsoft Ads strategy and account governance.
- Conversion and value-signal review before optimization decisions.
- Intent, creative-message, landing-page, and offer alignment.
- Budget allocation by business priority and conversion quality.
- Automation guardrails, exception review, search-term quality control, and platform-change QA.
- Starts at $2,500/mo for ad spend up to $15,000/mo.
Authority building
Editorial Mentions & Earned Authority
$1,800/mo
- Target-source curation based on topical relevance and authority.
- Outreach for relevant editorial mentions and links.
- Unlinked mention reclamation where applicable.
- Full-scope version included in Command.
AI access + policy
AI Crawler Governance
$600 setup
$300/mo ongoing
- AI crawler access review.
- robots.txt and policy alignment.
- Structured-data validation and monitoring notes.
- Recommended where AI access, training policy, or sensitive-content concerns require explicit governance.
Conversion + buyer intent
Conversion & Decision Experience
Custom scope
- High-intent page and conversion-path review.
- Buyer-question and objection analysis.
- Test hypotheses tied to a defined primary metric.
- Decision assets such as comparisons, calculators, FAQ hubs, tools, or other evidence-backed formats.
For content-rich sites
AI Site Search & Intent Intelligence
Custom scope
- Internal-search query capture and intent clustering.
- Unanswered-question and content-gap analysis.
- Grounded answer experience using approved site or product information where technically appropriate.
- Relevant source links and next-step recommendations.
- Search-demand feedback to content, UX, sales, SEO, and paid-media planning.
AI site search is selective. It makes the most sense for sites with enough products, resources, documentation, locations, or support content to create a genuine findability problem. It is not automatically recommended for a small brochure site.
Measure what can change the next decision.
Marketing data is useful only when its certainty is clear and it changes an action. Reporting distinguishes hard outcomes from directional evidence and unresolved attribution.
Verified acquisition data
Measured directly
- Google Search Console impressions, clicks, queries, and landing-page trends.
- GA4 engagement and configured conversion events.
- Google Business Profile interactions where available.
- Paid-media spend, clicks, conversions, search terms, and platform-reported outcomes.
Business outcomes
Measured when the data exists
- Qualified leads, qualified case inquiries, demos, or consultations.
- Opportunity or intake-stage progression.
- Signed clients, closed opportunities, or revenue where reliable CRM or intake data is available.
- Cost per qualified outcome and lead-to-client conversion where the source data supports the calculation.
Directional evidence
Useful, not overclaimed
- AI citation and mention presence across selected answer engines.
- Competitor framing and share-of-answer snapshots.
- Branded search-demand trends.
- Qualitative intake, sales-call, and review-language patterns.
The Measurement Reality Check
Every monthly review separates verified facts, directional signals, reasonable inferences, and open questions. The final section is a decision queue: continue, expand, fix, test, stop, or gather more evidence.
Who this fits, and who it does not
Senior strategist pricing only works when the economics and operating model make sense.
A strong fit
- Law firms and professional service firms where a single new client can economically justify the engagement.
- B2B SaaS companies with considered purchase decisions and meaningful sales value.
- Firms where search, AI answers, reviews, comparison content, and paid media influence buyer research.
- Principals who want senior-level prioritization and will implement the resulting decisions.
- Teams able to share Search Console, GA4, advertising data, and CRM or intake data when measurement depends on it.
Not a fit
- Low-value transactions where senior strategy cannot produce rational unit economics.
- Organizations looking for guaranteed rankings, leads, revenue, or AI citations.
- Buyers who want a high-volume content farm, bulk link building, or constant account activity as proof of work.
- Companies that need a large multi-person agency account structure and dedicated project manager.
- Teams unwilling to implement changes or share the data required to judge outcomes.
Engagement terms
Simple structure, visible scope, and no junior account-team handoff.
Starting point
Diagnostic first when needed
Most new engagements begin with evidence. If the problem and priorities are already clear, a monthly engagement can begin directly after fit and scope are confirmed.
Commitment
Three-month initial term
Monthly engagements begin with a three-month initial commitment to allow for implementation, measurement, and correction. After that, work continues month to month.
Working model
Led by Chuck Price
You work directly with Chuck Price on strategy, prioritization, reporting, content direction, and decision-making. Supporting execution capacity may be used where appropriate and is disclosed at kickoff.
About Chuck Price
Chuck Price is the founder of Measurable SEO and a senior SEO, AI visibility, PPC, and CRO strategist. He is a VIP Contributor at Search Engine Journal and has been an invited speaker at search conferences including SES, SMX, ClickZ Live, and the Subscription Show. Earlier he served as COO of We Build Pages, now Internet Marketing Ninjas. He works directly with law firms, B2B SaaS companies, and professional service firms in high-consideration categories.
Pricing, scope, and approach
Specific answers for buyers comparing diagnostics, ongoing strategy, and specialist services.
How do I choose between a diagnostic and a monthly engagement?
Choose a diagnostic when you need evidence on search exposure, AI visibility, measurement, or scope before committing monthly budget. Choose a monthly engagement when the problem is already clear and you want ongoing prioritization, implementation, measurement, and correction. Diagnostic fees apply to month one if you start within 30 days.
Are you replacing SEO with AI optimization?
No. Search engines, AI answer systems, local results, reviews, third-party sources, and your own website increasingly overlap. Strong crawlability, entity clarity, useful content, structured data, authority, and conversion paths support visibility across several of those surfaces. The work is integrated rather than sold as isolated “AI SEO.”
Why is paid media described as strategy and optimization rather than PPC management?
Modern ad platforms automate more bidding, targeting, and campaign execution than they once did. The higher-value work is defining useful conversions, improving the signals returned to the platforms, aligning messages and landing pages, setting guardrails, allocating budget, and intervening when automation is optimizing toward the wrong result. Routine account management still happens, but it is not positioned as the strategic product.
What is Revenue Signal Engineering?
It is the work of connecting marketing conversions with business quality. Depending on your systems, that can include qualified-lead definitions, call or form outcomes, CRM or intake stages, offline conversions, conversion values, and feedback to advertising or reporting systems. The purpose is to avoid treating every form fill or phone call as equally valuable when your business knows they are not.
Do you guarantee rankings, leads, signed clients, revenue, or AI citations?
No. Those outcomes depend on competition, platform behavior, buyer behavior, the offer, implementation, sales or intake performance, data quality, and other factors no consultant controls. The engagement is designed to improve qualified visibility, decision paths, measurement quality, and the decisions made from that evidence.
Who does the work?
Strategy, prioritization, reporting, and content direction are led directly by Chuck Price. Supporting execution capacity may be used where appropriate and is disclosed at kickoff. You are not handed to a junior account team after the sale.
What happens if we complete a diagnostic and decide not to continue?
You keep the deliverable. Each diagnostic is a standalone professional product. If you begin a monthly engagement within 30 days of receiving it, the diagnostic fee applies to the first month.
What is the contract structure for monthly engagements?
Monthly engagements begin with a three-month initial commitment to allow for implementation, measurement, and correction. After that period, work continues month to month.
We already have an SEO or PPC agency. What does this add?
A diagnostic can identify gaps in AI citation readiness, entity clarity, decision-stage content, technical signals, revenue feedback, conversion quality, or measurement that an execution-focused agency may not cover. Existing vendors can continue executing where they are strong. If there is no meaningful strategic gap, additional work should not be added.
Is AI site search right for every website?
No. It is most useful when a site has enough products, resources, documentation, locations, support content, or complex information to create a real search problem. On a small brochure site, improving navigation, page structure, or content may be the better investment.
Start with the problem, not the package
Find the visibility, conversion, or measurement gap worth fixing first.
Choose a diagnostic if you need evidence. Schedule a strategy call if the problem is already clear.