I’m Chuck Price, founder of Measurable SEO. I’ve worked in SEO and digital marketing since 2001, and I help leadership teams decide where to invest in search, what to fix, and how to turn organic and AI search visibility into qualified demand.
In short
- What I do: Chuck Price is founder of Measurable SEO, working in SEO and digital marketing since 2001, serving law firms, B2B SaaS, and professional services.
- Who I work with: Law firms, B2B SaaS companies, and professional services firms competing for high-value leads.
- How engagements work: Strategic Search Review, Focused Improvement Project, or Fractional Search Leadership. Scope and pricing are proposal-based.
- Where to verify: VIP contributor at Search Engine Journal and former COO of We Build Pages, now Internet Marketing Ninjas.
Senior direction, with clear ownership
I connect the search work to the decisions your business needs to make. I diagnose the problem, set priorities, direct implementation, and review whether the work addressed the original need. On every engagement you work with me directly, from strategy through reporting. No account managers. No junior handoffs.
I can direct your existing in-house team, developers, agency, or vendors. You do not need to replace the people doing the work to add senior strategic direction.
Experience relevant to your team
I have worked in SEO and digital marketing since 2001. I advise law firms, B2B SaaS companies, and professional services firms on SEO, content, and AI search strategy. Earlier I was COO of We Build Pages, now Internet Marketing Ninjas. I am a VIP contributor at Search Engine Journal and have spoken at SES, ClickZ Live, SMX, and the Subscription Show.
How I approach the work
Start with the decision, then find the evidence to make it. A useful recommendation explains why a problem matters, what should happen next, who owns the work, and how the result will be judged.
I work across the full search stack: organic rankings, answer engine optimization (AEO) and generative engine optimization (GEO) for AI citation readiness across ChatGPT, Perplexity, Gemini, and Google AI Overviews, and the conversion performance of the pages that turn research into a consultation, intake, lead, or demo. Paid search, analytics, and measurement support that work when scope calls for them.
Working through Measurable SEO
As founder and lead strategist, I lead the work in three ways:
Strategic Search Review: Analysis, priorities, recommendations, and a leadership readout, led by me. Implementation is scoped separately.
Focused Improvement Project: I lead diagnosis, strategy, implementation direction, QA, and reporting. Implementation may be handled by me, Measurable SEO resources, approved vendors, or your team, depending on scope.
Fractional Search Leadership: I own priorities, strategic decisions, team and vendor direction, QA, measurement, and reporting. Measurable SEO, your team, agencies, or other approved resources may execute.
Scope and pricing are proposal-based. Compare the engagements.
Frequently asked questions
Who is Chuck Price?
Chuck Price is the founder of Measurable SEO and a senior SEO, PPC, CRO, and AI search consultant. He has worked in digital marketing since 2001 and was formerly COO of We Build Pages, now Internet Marketing Ninjas. He advises law firms, B2B SaaS companies, and professional services firms.
What does Measurable SEO do?
Measurable SEO is Chuck Price’s consultancy. It provides senior SEO, AI search visibility, paid search, and conversion strategy for law firms, B2B SaaS, and professional services firms competing for high-value leads. Chuck leads every engagement directly, from diagnosis through reporting, with no account managers and no junior handoffs.
What are AEO and GEO?
Answer engine optimization (AEO) structures content so answer engines can retrieve and quote it accurately. Generative engine optimization (GEO) is the broader practice of earning accurate citations and brand framing across AI systems like ChatGPT, Perplexity, Gemini, and Google AI Overviews. Both sit alongside traditional SEO.
Does Chuck Price work with in-house teams and agencies?
Yes. Chuck can direct your existing in-house team, developers, agency, or vendors, or bring in Measurable SEO resources and approved vendors. You do not need to replace the people doing the work to add senior strategic direction. He sets priorities, directs implementation, runs QA, and reports on outcomes.
What types of businesses does Chuck Price work with?
Chuck Price works with law firms, B2B SaaS companies, and professional services firms that compete for high-value leads and qualified demand. Engagements focus on the full search stack: organic rankings, AI search visibility, paid search, and conversion performance on the pages that close.
How are engagements scoped and priced?
Scope and pricing are proposal-based. Chuck offers three formats: a Strategic Search Review, a Focused Improvement Project, or Fractional Search Leadership. Each is scoped to your priorities, revenue potential, implementation effort, and speed to impact. Contact Chuck to discuss which fits your situation.
Start with the problem you need to resolve
If your team needs clearer search priorities or senior direction for a defined challenge, I lead every engagement directly, from diagnosis through reporting. Discuss a project with me.
You can also review my published work at Search Engine Journal and my LinkedIn profile.
Last reviewed September 2026.